National Music Studio. SWOT Analysis

SWOT Analysis SWOT analysis gives an internal assessment of an organization by exploring its weakness, strengths, opportunities, and threats resulting from outside environment. Thus, this reflective treatise attempts to present an explicit review of strengths, weaknesses, opportunities, and threats in the business environment of National Music Studio.Advertising We will write a custom report sample on National Music Studio. SWOT Analysis specifically for you for only $16.05 $11/page Learn More Strengths The main strength of National Music Studio is presence of a well established marketing network. As a result, the school is able to reduce cost of advertisement since it depends on referrals from the experienced pool of staff to widen its catchment. National Music Studio has adopted a state-of-art teaching system to carry out its operations and services with clients and visiting persons. Through the use qualified teachers with good personality, the school has been able to increase confidence levels of its clients. The school operates two branches in Halifax-Dartmouth area. This gives the school an upper hand in controlling operations and offering balanced services. Besides, the school has strong reputation and favorable network of teachers who double up as its marketers. Due to its strong brand name, the school is well positioned to further its goal of establishing a new branch within Halifax-Dartmouth area, especially in the Central Business District. Weaknesses Numerous views by the respondents of the survey indicate that the school has minimal amenities such as parking spaces and shopping outlets. This has a substantial chance of minimizing the number of students who can be admitted there. A major challenge that the school faces is managing a large network of students with different needs. Reflectively, coordination is required among its teachers, marketers and administrators to manage these needs. Apparently, coordination is stil l below the required standard for a school of this magnitude. Moreover, the survey presents a serious challenge on marketing since many potential students cannot remember its name in the unguided interview results. As a matter of fact, this aspect may require a lot of resources to carry out campaigns in the highly structured neighborhood that doubles up as its main catchment area. As indicated in the survey, the poor location of one of its constituent branches is a challenge in running the school. Threats Halifax-Dartmouth has large multi-faceted music education schools serving over 10,000 students. This means that competition is very stiff as indicated in the survey. The number of competitors offering same services as National Music Studio is twelve. Despite its extensive catchment area, this is a real threat towards survival of this school. Besides, the survey indicates that there is an apparent shift in tastes and preferences of student as emerging collages seem to offer cheaper music education than National Music Store.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Opportunities Advancement in technology and information gives National Music Studio an opportunity to embrace latest teaching skills in offering customized courses to its students. When implemented, this would help the school to offer cheap and innovative alternatives to teaching and learning music. Besides increasing effectiveness of its educational obligations, the school may double up as a music equipment selling store to ensure that it meets all the needs of its students. Due to its large catchment area, there is an unfulfilled education needs for the many students who would wish to join a music school after graduating from high school. Besides, the existence of music instrument store within its premises is a great opportunity for uniformity in its operations since students will have an opportuni ty to purchase and hire instruments within the proximity of their learning environment. This report on National Music Studio. SWOT Analysis was written and submitted by user Galilea B. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Advocacy

Advocacy Free Online Research Papers Mediators and advocates are very important to the human service field because clients are often uneducated when it comes to knowing their rights and liberties that exist for them in our society. Clients are often unaware of laws and regulations that protect them so mediators and advocates are necessary to fill in this gap. Mediators are important in the human services field especially because they are facilitators of communication between two parties who have differences and conflicts. Without communication and a platform then minority groups are often left living their lives unfulfilled and in despair because their rights and liberties are not being met. In either case mediators and advocates have extremely tough jobs. Research Papers on AdvocacyRelationship between Media Coverage and Social and19 Century Society: A Deeply Divided EraCapital PunishmentPETSTEL analysis of IndiaGenetic EngineeringThe Hockey GameLifes What IfsComparison: Letter from Birmingham and CritoThe Project Managment Office SystemThree Concepts of Psychodynamic

Develop a consumer behaviour report to be submitted to the M.D of a Essay

Develop a consumer behaviour report to be submitted to the M.D of a fashion clothing brand of your choice to outline the key issues facing the company in terms - Essay Example The Armani brand has a diverse appeal because it has line catering for special groups. Some of these consumers include the mature classy kind, young trendy consumers, children, wealthy and middle income consumers. The fashion industry is a competitive industry. There are a number of industries that could be viewed as Armani’s competitors. Some of these include; Christian Dior who has received acclamation for depth in his designs, Yves Saint Laurent has received acclamation for modernity in their designs, in 2006 they incorporated Asian themes in their clothing lines. Gucci received an award for being the highest selling brand from Italy in the year 2006. Gucci has acquired a reputation in the music industry by securing a market there. Gucci also made smoking tuxedos last fall. The clothing line is located all over the world. This implies that there is a wide client base for the company. Economies in those countries are improving and the need for clothes has increased. This means that the market is quite receptive at this moment. It is highly valued in Hollywood and fashion generally. It earns three billion euros to prove this point. It has a number of challenges that include: overstretching the line by venturing into too many products, having a strong personality behind the line- he may pass away and leave the brand hanging; it also has too many lines that may appear as if they are offering the same products. Armani Collezioni: this is the second most expensive clothing line in the Armani brand. This product focuses on the more mature consumer who is not looking for ‘hip’ clothes but prefers classy ones. The line is sold in various high profile department stores like David Jones and Harvey Nichols. Emporio Armani: this clothing line focuses on younger consumers. It offers a variety of trendy wear like jeans and t-shirts. It is an intermediate line that is not too expensive or too available either. It is found in boutiques and departmental

Muti questions Essay Example | Topics and Well Written Essays - 2000 words

Muti questions - Essay Example (5 marks) Pearl Harbour was the best geographical place for an attack; it was close enough to japan than other places like San Francisco. The more the Japanese attackers moved closer the more they were going to be detected hence a place far away was best suited for them. They wanted to stop any interference coming from the USA government of wanting to attack the Dutch, Singapore, Burma, Malaysia and South Asia. Japan wanted to take over the oil resources of South Asia because the American government had stopped selling oil to them because of their hostility in China (Takaki 323). The pearl harbour had the majority of the USA`s naval force. For Japan to win over America forces, they wanted to destroy most of its naval force that existed in Pearl Harbour. They wanted as well to avoid immediate retaliation of the USA because the needed time to regroup after their naval base was destroyed. Some people in the American government were getting suspicious that the Japanese would attack them, Japanese felt that were running out time and soon the USA government would discover the attack they were planning. The nearest place for them to execute their attack plan was in the harbour. The Japanese army was in control of government resources and they wished that one day that they would conquer all of China. American was not being fair by trying to stop this from happening. What led to the increase in spending in Reagan`s spending 1987? (3 marks) President Reagan financed the development of nuclear weapons. Funds were directed to the research and development of nuclear weapons. Defence spending under Reagan`s government were more than usual. The impacts of World War 2 were still being felt in the USA and the president wanted to put back the economy at its feet. What factors led to the migration of the Vietnamese to USA? (5 marks) Individuals from Vietnam were poverty stricken hence they had to move and find resources elsewhere. The Vietnam country was facing Economic hardships Continuous war in Vietnam led to the immigration of Vietnamese to the USA because peace existed there. There existed social struggle in Vietnam. The country had no Political stability. How did Harry S. Truman manage the war after the death of President Franklin (5marks) (Takaki 373) At first Truman felt he was not a man enough to take the place of Franklin who had just died. He had the problem of continuing the war which wasn’t finished. In his mind the fastest way to finish and win the war was to use atomic weapons against Japan. Trauma worked with the congress and funded heavily in the United Nations and helped in doing away with of communism. He came up with a marshal plan of rebuilding Europe which had been badly destroyed during the war time. He oversaw the lifting of Berlin and the creation of NATO. Trauma`s presidency was a turning point for the country especially in the sector of foreign affairs as America now supported foreign policies and worked closely with other countries. Why were the Americans involved in the Vietnam War? (8 marks) The USA wanted the stop of communism spread in Asia. The Americans strongly opposed communism. Already the USA was in the Vietnam supplying and providing military and financial support. They felt that they needed to be there fully and increases their military personnel. There was a growing risk and support of the National Liberation Front. This was a communist guerrilla group which had attacked the USA in the South Vietnam. The political ego of

Week 10 Bankruptcy Ind Wrk 2 Essay Example | Topics and Well Written Essays - 250 words

Week 10 Bankruptcy Ind Wrk 2 - Essay Example Chapter 13 of the same act gives a trustee the power to receive any monthly revenue the debtor receives, for purposes of paying his creditors in a proportional manner. A trustee will always act on behalf of the debtor, for purposes of meeting the interests of the debtor, and the creditors (Warren and Bussel, 2012). A debtor, can also control is property, but under the title of a debtor in possession. This provision is provided for in chapter 13 of the Title 11 of the American Bankruptcy code (Samet, 2012). A debtor in possession can acquire loans, and fund his business operations for purposes of settling the debts he has acquired. He only does this with the authorization of the courts. In your case above, you can act as a debtor in possession in managing your home. This is because if a trustee abandons your home, nobody will be there to manage it, and act as your representative with creditors. To fill this gap, it will be prudent to seek the courts permission in order that you act as a manager of your home, but under the title of debtor in

What Is Advertising Theory?

What Is Advertising Theory? We live in a consumerist society. That is a known fact. We are surrounded by ads that say Buy this now. You will save time and money or Do you want your skin to be softer? Try this body cream and you will have the much-wanted baby skin!. And even though some of us ignore the fact that we are, indeed, the victims of these carefully planned slogans which mingle with some eye-catching images, we, the readers of advertisements, interact with them and construct meaning from particular given elements the visual signs that represent something familiar with which readers associate, or the language of the ad that can be related, as Angela Goddard states, with any piece of literature, using fully the resources of language and inviting creative and subtle readings from their users. With this statement, Goddard makes the first approach in the long debate concerning whether ads can be seen as literature or not (1998: 15). In the process of trying to define the ad we stumble upon an inconvenient truth: we are unable to answer the question What is an ad? with anything but it tries to persuade us to buy something, and we do not take into consideration how it does that and by what means we are tricked and that the advertising industry means more than just selling a product. That is the reason why linguists became involved in this subject, as well as sociologists or sociolinguists, psychologists and even anthropologists. The study of advertising is, therefore, taken to another level: linguists came to study and analyze the verbal language and have come to a certain point in their research to say that we can talk about a genre of discourse in advertising; sociologists keep studying nowadays the impact ads have on society and how they contribute to the way people and readers of advertising interpret and build their world and their beliefs and the degree to which we define our identities under the influence of the omnipresent ads. Advertisements are not only a tool used to compel people on an economic territory, but also a kind of tool used to conquer people socially, psychologically and culturally. According to Davidson (1992: 6) studying advertising quickly and inevitably means studying how we read language, images, myths and how it is we build out of them our sense of who we are. From this perspective, ads not only help to sell things (White, 2000: 5), but their existence defines gender construction or stimulates the audience to develop their interest by creating new meanings. In the discussion about some theoretical issues of the advertisement, it must be mentioned that the ad always has an audience and we may call it addressee(s) while the addresser(s) is the one who sends the message (to buy a product, to apply to a service, to support some charity organization, etc) through language (slogans, short texts, etc) and visual tools (Goddard, 1998: 7) Throughout the evolution of advertising, defenders of its effects on society contradicted with those who claimed that ads have a dreadful effect on how one relates to a certain ad and constructs a world around a sold idea. It is partially true that advertisements may have a negative influence in unfolding gender stereotypes and shaping consumers lives on certain levels. A relevant example given by the non-believers is that ads continuously cultivate low self-esteem among young girls exposed to huge billboards showing a girl with a perfect body, perfect shiny hair and perfect skin, making them long for an idea of beauty which is not real at all and manipulating them to buy those products advertised to get that kind of hair or that kind of skin. With this, advertising theorists developed the idea that advertisements come to fill in a much bigger need of comfort, thus improving the corporate image of the company in order to create the icon of a trustworthy and benevolent firm (Brierley, 1995: 43). Its defenders used the argument that not all advertising is deceiving people into buying certain kinds of products, but some advertisements are based on social change and use true stories or/and shocking images to create a (positive) impact on society, aiming constantly at changing the way in which people behave: here we can mention the anti-smoking, healthy eating or anti-drug campaigns, which try to shock people by presenting statistics that show the death rate among smokers or drug users or aim to touch the emotional level by telling the stories of the ones in one of the mentioned situations, for successful advertising appeals both to the head and to the heart, to reason and emotions (Beatson, 1986: 265). Finally, advertising is defended as being a form of artistic expression (Leiss, 1997: 3) and contributing to a certain level to the education of the people, teaching them how to behave and what to think, feel, believe, fear and desire and what not to. (Kellner, 1995 : 5). Advertising must always be theorized according to the development of society towards this consumerist culture that exists nowadays. Therefore, one cannot talk about the impact of advertisements only economically. The evolution of the individual within the advertising culture must also be taken into consideration. In the historical evolution of advertising, one can identify the process of constructing gender identities in society. The most world-wide discussed example we can mention to sustain this idea is the evolution of the image of women in society, from the male supremacy towards the emancipation of women. The researchers in the advertising field stated that this evolution of gender identities must always be related to its context. That is the reason why a sexist ad from the 50s could easily cause laughter, because it no longer relates to the cultural context nowadays. Theorists of advertising conclude that another issue which we must take into consideration when analyzing an ad is the context. Linguists came and said that there is more to take into account when advertising analysts decide the context of the advertisement; according to Guy Cook (1992: 1) context includes also the following: substance, music and picture, paralanguage, situation, co-text, inter-text, participants and function, and, therefore, the correct approach in the study of ads must consider these features too. Cooks holistic definition of the ad (Cook, 1992: 2-6) comes as a breath of fresh air after decades in which specialists ignored the fact that the ad is an interaction of elements and linguists who analyzed the language of the advertisement ignored the picture which comes with it and which also contributes to the construction of meaning. What will an ad look like without the picture? I agree with Cooks idea that elements interact in an advertisement and that the first contact we have with the ad is through the visual tools and only after that do we stop and read what is written under the image. One cannot just simply leave behind the meaning of the picture, because it can be integrated in the sphere of the context. Let us take as example an ad in which two or more people who seem to have different nationalities are shaking hands and smiling gathered at a big table and maybe celebrating something. The readers, at first, interpret this visual information and they do not expect to read u nder this image something about a dreadful event, but they associate the people shaking hands with friendship, peace or something positive; and just after that do they come to read about a charity organization. As Cook states, we cannot just cut out important pieces from the ad, because the meaning of the entire campaign is based on how these elements interact with one another and thus sell the idea or the product. Linguists have launched different theories concerning the new type of discourse that ads use. Even though ads are seen as ephemeral discourses, one cannot ignore the long-lasting impact they have. The debate is taken further at the point of discussing whether ads can be seen as literature. So, can we answer the question What is advertising? by claiming that advertising is a new type of literature? Some specialists state that ads use creativity to stimulate people to read between the lines and find the hidden message and, of course, here they refer to the use of narrative techniques. But some of them also claim that it is impossible to put the label literature on any piece of text produced and that there are certain characteristics that a text must have to be literature. So, both parts have come to a consensus, to create a middle category for ads, and include them in the new sub-literary genres (Cook, 1992: Foreword). Ads still being considered the exception and debates still being ar gued, we cannot totally associate literature with ads. Whatever history the field of advertising has, there is an absolute truth about its changeability. Ads change over time, change being influenced by the social and cultural context. Since the 1900s advertising has changed massively, first because of the technological progress that enables ads to be delivered worldwide through radio, media or through the Internet, commercials being delivered in ways that were beyond belief decades ago; and, on the other hand, due to the changes undergone by society and its cultural values which ads have changed enormously. The public changed its identity, and advertising companies reinvented old ads and updated them to suite the new world. Here we can give the example of brands like Schweppes, Coca-Cola, Dove, and so on and so forth. If we have a look, for example, at a Dove ad from 1955, when the company made its debut, and a 2010 Dove ad we find the old one rather simple, plain we could say, because the cultural context has changed and, thus, the com pany nowadays sustains in its ads this battle between natural beauty and the artificial one, real women vs. supermodels. Cook identifies two levels at which one could observe the evident changes of the ads, one is at the lower level of substance, surroundings, mode and paralanguage, and also at the level of text (Cook, 1992:179); the lower level of substance has been partially covered before, but at the text level we can see a change in the accompanying discourses, because within 50 years there has been a shift from print ads accompanied by stories to very short discourses, nowadays, advertising companies claiming that they would rather use slogans that are short and easily remembered. This change happened mainly because people have nowadays a different life- style, and are not interested in reading a one page ad text or, they probably no longer have the time to do so. Ogilvy claims that we have lost the pleasure of reading advertisements, the pleasure of being captivated by the wit ty, tricky story of a product. Here is an example of the changes in the print ads of The Coca-Cola Company: Then Printed vintage Coca-Cola ad Now Ads as a discourse type Different theoretical approaches have generated a variety of definitions of the concept of discourse, but each of them had as a starting point the concept of language and how language is used in particular situations. Various texts are explored within the field of discourse analysis which is based on examining the way in which meanings are created throughout the text and studying language in its cultural form. Researchers have used the concept of text separate from the one of discourse, due to the common belief that when we talk about a text we strictly refer to the written language and that discourse is strictly limited to the spoken area of language. The modern theorists of language introduced the theory that the concept of text includes many other utterances and statements, so that we can put the label text on almost any magazine article, interview or conversation we stumble upon everyday. In Dresslers view, a text is a communicative event that must accomplish the following seven criteria: Cohesion representing the relationship between text and syntax and the use of phenomena such as ellipsis, anaphora, recurrence or conjunction. Coherence which has to do with the meaning of the text. Intentionality representing the attitude and purpose of the speaker or writer. Acceptability concerning the role of the reader or of the hearer to asses the relevance of the important information of a text. Informativity referring to the quality of the new information. Situationality representing the importance of the situation in which the text is produced. Intertextuality which refers to the fact that a text is related to some other discourses. Discourse analysts have always given a more important role to the external factors, believing that they play a significant part in communication. Cook sustains this idea that discourse analysis is not concerned with language alone (1992: 1) and makes the difference between text and context, the first having linguistic forms, separated from context for the purposes of analysis, and the second including, in the case of advertisements all of the following (Cook,1992: 4) : à ¯Ã¢â‚¬Å¡Ã‚ · substance: the physical material of the text. à ¯Ã¢â‚¬Å¡Ã‚ · music and pictures. à ¯Ã¢â‚¬Å¡Ã‚ · paralanguage: referring to all the accompanying language (gestures, facial expression, or the size of the letters in writing). à ¯Ã¢â‚¬Å¡Ã‚ · situation: the relations of objects and people in the surroundings of the text, as seen by the participants. à ¯Ã¢â‚¬Å¡Ã‚ · co-text: which refers to the text which precedes or follows that under analysis, and which readers/listeners judge to belong to the same discourse. à ¯Ã¢â‚¬Å¡Ã‚ · intertext: refers to the text which the readers/listeners perceive as belonging to other discourse, but which they associate with the text under consideration and which affects their interpretation. à ¯Ã¢â‚¬Å¡Ã‚ · participants: each participant is at the same time a part of the context and an observer of it. Participants are usually described as senders, addressers, addressees and receivers. The sender of a message is not always the same as the addresser. Neither is the receiver always the addressee, the person for whom it is intended. à ¯Ã¢â‚¬Å¡Ã‚ · function: which refers to what the text is intended to do by the senders and addressers, or perceived to do by the receivers and addressees. In order to establish the type of discourse advertisements use, we need to focus first on the field of discourse analysis and see how the ads have been perceived and received into the sphere. James Paul Gee states that the area of discourses can be seen as an institution and prompts us to imagine that we have a giant map. Each discourse is represented on the map like a country, but with movable boundaries that you can slide around a bit and we move the boundaries of the discourse areas on the map around in negotiation with others (Gee, 1999: 22). That is the reason why some types of discourses seem to be hybrids; because of this continuously interaction between them and the contestable boundaries. The only difference between one discourse and another is the grammar they use; grammar as referring to what linguists have named for a long time now as collocational patterns. In the advertising area these patterns signal the type of social language (informal/formal) used to achieve somethi ng like the customers attention and curiosity. Ads caught the attention of the linguists first because they were an evidence of the fact that language is always in context, and second because their discourse was complex, sometimes associated with that of literature, always holding out more to be analysed. According to Cook, describing advertising as a discourse is both more complete and more difficult than the approaches which separate out components of ads, underline a few, and ignore the rest (Cook, 1992: 2). This approach was summed up in Figure 1 by Cook who also believes that the ad is not a stable entity and that any change that occurs at any level, the whole discourse changes (Cook, 1992: 6): Figure 1 Interaction of elements in ads. There are many categories of discourses, or discourse types, which surround us at any time. Some of them are perceived as conversations, others as news bulletins, gossip, jokes, games, lessons, etc. The categories can be drawn further on, but they all merge and defy the same purpose. It is the cultural background that makes us to separate the discourses into units, to give those units names, and to assign them categories (Cook, 1992: 10). Discourse types also cover the area of non verbal communication, and here we can include the category of advertisements discourse. Ads usually have at least a representative slogan, and/or a text sustaining the product advertised. But this is not a general rule. The importance of these non verbal elements depends and varies from spectator to spectator. There are ads without language which have a greater impact through the image associated with what is being promoted, and there are ads in which language plays a subordinate part. When it comes to define what type of discourse ads embody, specialists find themselves in difficulty. It should not be that way, since we are surrounded by them and they represent a conspicuous discourse type in almost all contemporary societies. Cook is among the first linguists to overcame traditionally bias when it comes to define the ad. When trying to distinguish ads from other discourses, he states that people tend to put in the first place as the major qualifying facet the function of the ads. This is because they simply see the surface aim: to convince people to buy a certain product. But ads are not discourses simply related to that universally known purpose, they also are discourses which do not try to sell anything, but advocate a cause, or sustain a campaign. The ads can also be seen according to their intention to inform, misinform, warn or simply amuse the reader. If one considers that the only function is to persuade people, that person leaves a great amount of information aside. For example, if a non-smoker receives ads for cigarettes, or a person who has limited funds receives an ad for a brand-new, expensive, ecologically car, it is clear that the receiver of these ads will know that they are certainly not for him. But this does not mean that those ads do not say anything to the receiver. This is the reason why Cook understands the function from two different perspectives: the function which the sender intends the discourse to have may not be the same as the function it actually does have for the receiver (Cook, 1992: 14). The receiver can use the cigarette ad in a further discussion about smoking/non-smoking. These changes in the function of advertisements are due to the fact that, with ads, there is no single sender and receiver, because ads are not created by a single individual, neither are they the expression of one unique, universal message for the receivers. Advertising is a difficult genre to describe, because it is very wide and merges with other genres; it is Cooks idea of the interactional features in an ad. Every text, as Roland Barthes argued in one of his works, is a multidimensional space in which a variety of writings blend and clash (Barthes, 1977: 146). Donald Matheson studied further this premise and states that according to the intertextual theory, one must ask himself three kinds of questions about all ads and, indeed, all texts: The first one is about identity, and as Barthes noted, a writers work is about the point where that writer puts himself/herself to what has already been told. Matheson uses this theory at a more general level and states that by using language with a particular history, we are placing ourselves, the messages and meanings we produce, in a particular relation to society and culture (Matheson, 2005: 46). A second kind of question concerns the social struggle, which in Mathesons terms is the struggle to re-accent language that has been tied to particular interests before. One can analyze further on the social component of a particular sign to trace its impact and workings on the society. A third and final question refers to the role of media (such as advertising) in shaping shared repertories of intertexts in society. For example, when a passerby sees the following beer advertisement, he/she will immediately make the connection with the popular saying An apple a day, keeps the doctor away. Alluding to other texts is a valuable technique for advertisers. First, it requires a certain degree of cognitive work from consumers and, as rhetorical analysts argue, the more work people have to do to get a meaning, the further they go through the path a particular text is trying to lead them, the more active they collaboration with the texts meaning is. In the text ads carry with them, their receivers recognize previous ways of talking, especially ways which have been solidified over time and used into genres, and these guide them as to how they should fit the elements of the ad together to form larger meaningful units. Fairclough (1995: 55) argues that we can identify social change and challenges of the social structures to this generic heterogeneity. A particular text can draw upon the language of another genre, or it may perform some of the functions of another genre, and also it mat draw upon the graphic form of another genre (Cook, 1992: 46, describes a Hamlet cigar ad that plays with the British Channel 4 station logo). The ad opens up quite unique and specific identity for its readers/viewers. The reference to other texts is sometimes ironic, so we are being asked by those types of ads to be ironic readers and take a critical standpoint towards media. According to Matheson, before an advertisement can create a desire for a product, it must first create a sense of inadequacy which that desire will fill in Matheson (2002: 48). Advertising works not only when people notice the ads, but when they change their behaviour, preferences and their habits in line with the ad. The goal of advertisements is first to participate in the foundation of peoples lifestyles, of their everyday activities and their understanding of themselves and the world that surrounds them. Cooks study concerning the prototypes, not definitive components of ads resulted in the identification of ads as being embedded in an accompanying discourse, foregrounding connotational meaning, thus effecting fusion between different spheres. Adv ertisements abound in intertextual references, this hypothesis being at the core of Cooks metaphorical definition of parasitic ads: appropriating and existing thorough the voices of other discourses (Cook, 1992: 176). In his study, Cook (1992: 12) heightens the following question: since discourse types may be described in terms of their social function, and vice versa, societies may be categorized in terms of the types of discourses they use, where do we place the advertising discourse? Foucault (1971) argues that a culture represent the sum of its orders of discourse. In this position, advertisements occupy a dual position: they help create a new global culture and a new type of discourse, and also it reflects the differences between cultures. The study of advertisements not only draws attention upon language facts, but they give a great amount of information regarding the cultural and social development of a particular civilization. To define what type of discourse advertisements use it is necessary to notice the attitudes towards this discourse. In this respect, ads are the most controversial of all contemporary discourses, partly because it is relatively new and studies and theories keep comin g to light, and partly because it is associated with the market economy from nowadays which helps the advertising corporations to thrive. Attempts to define ads as a discourse type run into different approaches and theories. One of these theories sustains that analysts must consider first the individual meaning of each of the word, and it was developed by Professor Eleanor Rosch and was named the prototype theory (Rosch, 1977: 34). Her research suggests that we choose or understand a word by referring to a mental representation of a typical instance (Rosch, 1977: 41). That given entity can be a bird, she states, and its image will depend on its resemblance to our prototype of a bird. This will vary from culture to culture, and individual to individual. Rosch states that a typical bird for Europeans can be a sparrow, while for the most North Americans is perhaps a robin. We are less likely to identify with the word from the category, if a particular instance does not match with our prototype. This approach, if applied to the debate of defining ads, simplifies the definition, because discourses that are described as ads, but do not share these prototypical elements of an ad, will no longer make the subject of further analysis. But the prototypical ad varies between a community, individuals and of course periods of time. Another theory that was launched first by Cook (1992) has as a starting point the fact that in order to fulfill its aims, advertising discourse use strategies, especially textual-discursive strategies, and makes use of techniques of manipulation of the language, words, creates ambiguity and also addresses to the emotional and personal feelings of the individual. That is why these discourses are more difficult to pin down. It is because their changing and hybrid nature. The language of advertisements, which linguists state that attests a deviation from the linguistic forms, employs both direct and indirect convincing techniques. In order to achieve their communicative effect, sometimes ad discourses appear ambiguous or use contradictory statements. In the process of constructing ads discourses, the signifier and the signified relationship, in the terms of Saussure (1959), is somehow twisted, misrepresented. In advertising discourses the arbitrariness of sign takes over and the old law s disappear. For example, cohesion, according to Vestargaard and Schroder (1985), ceases to exist in the advertising language, and is replaced by the interpretation of the advertisement message that demands coherence from the point of view of the consumer, and his understanding of that message.

Euthanasia: Killing or Helping Essay -- Essays Paper

Euthanasia: Killing or Helping Is society playing the role of God or is the world so wrapped up in their lives that God no longer matters? Euthanasia has been around since the ancient Romans and Greeks and has been a highly debated subject just as it is today. In history and in arguments stated today is that â€Å"people are the created and not the Creator† (Gula 26). There are many things that society can argue about the subject of euthanasia but the main debate is that euthanasia and physician-assisted suicide is wrong. Society gets euthanasia and physician-assisted suicide confused because they both have to do with physicians tending to the patient’s death. Society is either for or against euthanasia and physician-assisted suicide. It is debated throughout history, within the church, and even within the medical profession; however euthanasia is wrong. Euthanasia is a problem that has been facing people since the time of the Ancient Greeks and Romans. Manning states that the ancient Greeks and Romans preferred to die, then to go through the pain and suffering (Manning 6). During the time of the Romans and Greeks, euthanasia and physician-assisted suicide was a common, everyday thing. However, a group called the Pythagoreans opposed euthanasia back then because they believed that God valued the human life itself and the act of killing someone who is already suffering was considered disrespectful (Manning 6). Plato and Aristotle both opposed euthanasia for a couple of reasons. Plato opposed suicide, but on the other hand, he rejected that the right to take a life had only belonged to the gods (Manning 8-9). According to Manning, Plato believed when a person’s life was considered useless... ...at kind of relationship would that constitute for a physician? Euthanasia is a subject that society is not just going to let pass by them without society giving their points of view. Euthanasia is just another excuse for physician’s to be able to kill another human life that could still be worth living, just as abortion is seen. As society has grown since ancient times they have come across many more debates and many more reasons why euthanasia so be allowed or not allowed. If society allows such an act of degrading of a life, we will be taking life into our hands and will be leading into a whole different world. The main question that boggles many people’s minds is that if society allows this form of killing to go on then what is society going to let happen next? Is society taking life into our own hands or is our life taking us into its hands?

Rita Dove

The poet that I have chosen to do is Rita Dove. In her newest collection of poems, Sonata Mulattica, there were many to choose from. However the two that I wanted to look deeper into were Exit and Golden Oldie. In both poems she is able to convey strong emotions in the characters she described. Rita Dove was born in Akron, Ohio. Her father, Ray A. Dove, was a chemist, and a pioneer of integration in American industry. Both of her parents encouraged persistent study and wide reading. From an early age, Rita loved poetry and music. She played cello in her high school orchestra, and led her high school's majorette squad. As one of the most outstanding high school graduates of her year, she was invited to the White House as a Presidential Scholar. At Miami University in Ohio, she began to pursue writing seriously. After graduating summa cum laude with a degree in English in 1973, she won a Fulbright Scholarship to study in Germany for two years at the University of Tubingen. She then joined the famous Writers' Workshop at the University of Iowa, receiving her Masters' Degree in 1977. At Iowa, she met another Fulbright scholar, a young writer from Germany named Fred Viebahn. They were married in 1979. Their daughter Aviva was born in 1983. From 1981 to 1989, Rita Dove taught creative writing at Arizona State University. Appearances in magazines and anthologies had won national acclaim for Rita Dove before she published her first poetry collection, The Yellow House on the Corner in 1980. It was followed by Museum (1983) and Thomas and Beulah, (1986) a collection of interrelated poems loosely based on the life of her grandparents. Thomas and Beulah won the 1987 Pulitzer Prize for Poetry. In 1993, Rita Dove was appointed to a two-year term as Poet Laureate of the United States and Consultant in Poetry to the Library of Congress. She was the youngest person, and the first African-American, to receive this highest official honor in American letters. In the fall of 1994, she read her poem, Lady Freedom Among Us, at the ceremony commemorating the 200th anniversary of the U. S. Capitol. Other publications by Rita Dove include a book of short stories, Fifth Sunday, the poetry collections Grace Notes, Selected Poems and Mother Love, and the novel Through the Ivory Gate. Her verse drama, The Darker Face of the Earth had its world premiere at the Oregon Shakespeare Festival in the 1986. Another production of the play appeared at the Kennedy Center for the Performing Arts in Washington D. C. , in 1997. Dove has brought her poetry to television audiences through her appearances on CNN and NBC's Today Show. Public Broadcasting has devoted an hour-long prime time special to her life and work. She has shared television stages with Charlie Rose, Bill Moyers and Big Bird. On radio, she has hosted a National Public Radio special on Billie Holliday, and has been a frequent guest on Garrison Keillor's Prairie Home Companion. She joined former President Jimmy Carter top welcome an unprecedented gathering of Nobel Laureates in Literature to Atlanta, Georgia for a Cultural Olympiad held in conjunction with the 1996 Olympic Games. That same year, a symphonic work for orchestra and narrator — â€Å"Umoja — Each One of Us Counts,† — was performed at Atlanta's Symphony Hall with Rita Dove's text performed by former Mayor and U. N. Ambassador Andrew Young. Dove's lifelong interest in music has taken other forms. She has provided text for works by composers Tania Leon, Bruce Dolphe and Alvin Singleton. Her song cycle Seven for Luck, with music by John Williams, was featured on a PBS television special with the Boston Symphony. In 2009, she published Sonata Mulattica, a book-length cycle of poems telling the story of the 19th century African-European violinist George PolgreenBridgetower and his turbulent friendship with Ludwig van Beethoven. Rita Dove is Commonwealth Professor of English at the University of Virginia in Charlottesville, where she lives with her husband, the German author Fred Viebahn. They have one daughter. In her spare time, she studies classical voice and practices the viola da gamba, a 17th century forerunner of the modern cello. Now that a little more about her life is understood it is time to examine the poems themselves. In Golden Oldie Dove tells a narrative about her getting home. The emotions in this poem are clearly evident, and show that the speaker is confused about her life. The first thing I noticed was a irregular rhyming scheme. Often times poetry follows certain patterns, but in this case there is none. The words that rhyme are: swaying and playing, and sentiment and lament. Also, the words â€Å"alive† and â€Å"live by† are very similar sounding. Thus by having some things rhyme, in an irregular manner she shows that there is some consistency within randomness. This is similar to the girls life – very confusing. Moreover, her word choice is quite important in the poem. For instance, swaying is a specific choice because it has connotations of being lost or indifferent. Later on she reaffirms this thought by comparing herself in a simile to a blind pianist caught in a tune meant for more than two hands. The scenario she compares herself to is somewhat humorous to think about, because the pianist is basically completely helpless. Obviously the feat described is quite confusing. In the next few lines she describes the song playing on the radio in her car. It is being sung by a young girl who, in her opinion is dying to feel alive. Dying to feel alive is a pretty intense statement to make. It seems that to make such a drastic statement she may be feeling that same issue. It continues to say â€Å"to discover a pain majestic enough to live by. † This line is very interesting because most people don’t require a pain to live. Rather they try to avoid pain. But it appears that the girl singing, and possibly the author, want to feel something rather than nothing at all. She was getting very intimate with the song, as proven by her turning off the air conditioning, despite the hot temperatures. Also, she leaned back as if to block out everything else but what she heard. The line in the song so closely paid attention to is described as a lament. A lament is described as a way to express sadness, grief, or sorrow. Then, upon hearing the melancholy statement, the speaker says she greedily took in without a clue who my lover might be. This was the most confusing part of the poem to me. At first I didn’t understand how she could greedily take something in, when there was no actual object to get. However, it appears that she is hoarding the idea of having a lover who wants to know where their love went. Thus, it leads me to believe that she is in search of love when she concludes with â€Å"or where to start looking. † Searching for love can be really confusing. Therefore a theme statement for the overall meaning of the poem can be derived: Often times human beings can be very confused in their emotions. Sometimes they can find understanding in other confusing things because it is easy to relate to. The second poem by Rita Dove that I analyzed was Exit. In this case the author conveys that the emotion being felt by the speaker is anxious hopefulness. It is written from the speakers perspective about the reader, which I thought was very interesting. It's about â€Å"you†, the reader, who is going somewhere. There is no rhyming scheme and it is one large stanza. The speaker starts off by saying that a visa is granted. This tends to imply hat someone is going somewhere outside of their current country for an extended period of time. This can cause some anxiety. Moreover, it is said that the traveler wanted to get it, because there was hope that it would arrive. Then upon leaving, there is the realization that it is actually happening. The author compares the exit to that of in a movie. More information about the visa follows. It is has been granted, â€Å"provisionally. † Meaning temporary or conditional, the speaker describes it as a fretful, or scary word. Then a reference to the windows of the house is made. I think the author included this to reinforce the mindset that your leaving home, a very special place. However, an immediate contrast is made by saying â€Å"here it’s gray. † This is in regards to the fact that a feeling of sorrow is present due to leaving. A suitcase is described as the saddest object in the world, which seems odd because the person wanted to travel according to the hope for a visa. Although it may be the case where the traveler knows that it is best to go, but is still upset about leaving. The final few lines reference the childhood of the reader. A metaphor is used to compare the windshield of the vehicle too cheeks of the reader. â€Å"And now through the windshield the sky begins to blush as you did when your mother told you what it took to be a woman in this life. † This is a much more positive angle on the journey they're about to embark on. After reviewing the poems many times a general theme statement can be constructed: Often times human beings feel anxious about something they're going to do. However, despite their concerns they can still have some feelings of hope that they will be successful.

Aladdin essays

Aladdin essays Fairytales have been around for a long time. Lots of the tales started out by word of mouth. People would tell one person and that person would tell another. The stories were altered a bit from each story being told. Finally, the tales were published in books, and soon seen on the big screen by Disney. Most of the introductions start out with once upon a time, many many years ago, and other sayings. Fairytales are based on using imaginary ideas with some truth throughout the story to tell a moral. Whoever you are, you have heard a fairytale from one time to another. People use these tales to relate to life and teach children. The fairytale Aladdin originates from The Thousand and One nights. These tales started in the year of 1000. The cohesive plot device concerns the efforts of Scheherezade to keep her husband, King Shahryar from killing her by entertaining him with a tale a night for 1,001 nights. The tales that were told range from Ali Baba, Sinbad the Sailor, and Ala ddin. The stories were set in India, but their origins are unknown and under scholarly investigation. From the thousand and one night tales, I believe that Aladdin has the best moral for teaching. Aladdin is poor with only the shirt on his back. He does not have any family or close friends except for his pet monkey. For this reason he is a people person, so he can survive in life. Being handsome and charming helps too. He has dark black shiny hair, big gorgeous eyes, and a smile that shines every time he talks. Aladdins lifestyle is basic. Therefore when the magic genie arrives with wishes, Aladdin is overwhelmed. He is an example of a young athlete going from the ghetto to the millions. His basic morals disappear. Aladdin getting the princess is the only thing on his mind. Nothing gets in the way of his task at hand. For example, he ditches his pet monkey while going after the princess. This monkey is the only one who ha ...

Personal Reflection Report Essay Example

Personal Reflection Report Essay Example Personal Reflection Report Essay Personal Reflection Report Essay It had been a privilege for me to take part in this assignment. It was a great chance to put myself in the shoe of the marketers to carry out a Marketing Plan. Well, frankly speaking, it was never easy to design a good marketing plan. Before I got everything started, it was time-consuming for me to figure out and choose a company which authentically suited the product that I was going to introduce. After making up my mind to select Southern Lion as my company, I wade through all sort of information related with that company that I could obtain from the internet. I learnt the history of that company, the growing sales of the company and the concept or ideology that the company had followed all these while to be a distinguished one in the rat-race society. While designing my marketing plan, I was given the opportunity to apply those theories that I had been learned from MKT 203. I was required to carry out a situational analysis at the beginning stage of the assignments. Through this analysis, I did realize the importance of so-called PEST and SWOT to a company. It allowed people to learn the situation of the company internally and externally. Effective program and action can only take place if and only if we clearly discovered and understood the overall situation. Both of them had always been the critical issues that companies should pay attention to them. Neglecting any of these issues may lead to failure in conducting business. When came to figure out my marketing objectives, it was advisable to create them in a SMART way. SMART stood for Specific, Measurable, Achievable, Realistic and Time. If we dont make our objective SMART, it will be too vague and will not be realized. Remember that the rest of the plan hinges on the objective. If it is not correct, our marketing plan may fail.  It was of the utmost importance to detect our target market well. Generally, target market consisted of a set of buyers who shared common needs that my company decided to serve. Countless surveys had been carried out to detect the existence of our target market. Being understood with our target market, we are able to implement effective activities to appeal our new product to them. This stage did carry a heavy weight as determining the correct target market may stimulate our sales and in the long run gain profits to the company. When we talk about marketing, there is always a connection with the 4P. Basically, 4P is made up of Product, Price, Place and Promotion. According to the principle of marketing, they are defined as the basic marketing mixes. In this context, when we talk about product, we are actually looking into the quality, the brand, the packaging and the labelling of the product. Consumer will try to look into these aspects whenever they wish to make a purchase of a product. Being inundated with all kind of information from different sources nowadays, consumers tend to be very sensitive with the price of the product. They love to make comparison for prices of different products. Therefore, we have to be alert when we set our price before entering the market. Besides, choosing a right place to distribute our products is crucial as well. We have to discover the background of our distributors before allowing them to sell our product in the market. They have to be reliable as they are the one who will directly influence the image and reputation of our product. Promotion should be a word that most of us familiar with in our daily lifestyle. However, it is never simple to carry out promotion. Before you try to organise it, you have to come out with budgets. Do you have sufficient manpower? Are your people well-trained so that they are able to convince consumer to result in a purchase of our product? How about the objective of the promotion? These are the factors that we should take into account before we launch a promotion. Always remember that the main purpose that we hold promotion is to introduce our product to the public. Make our product appealing enough that it will become well-known among the consumers. Promotion has always been a great avenue for us to build up the image of our new product. Through this assignment, I also appreciate the chance given for me to briefly know about the implementation and control of a marketing plan. After the marketing plan was designed, we have to select those competent people to carry out the activities as planned. Its a matter of human resource. In this context, communication between colleagues does carry weight to ensure a successful teamwork. Besides, we have to make sure our target achieved on time.

The Fukushina Disaster Research Paper Example | Topics and Well Written Essays - 1250 words

The Fukushina Disaster - Research Paper Example The disaster happened in Japan which has one of the worlds most sophisticated nuclear engineers, technicians and scientist and despite this expertise, the disaster still happened. My gut is nagging me that if this could happen in Japan with all that expertise about Nuclear Power, it could be worst elsewhere in the world. I really would like to know because the coverage last year was limited where employees and the company involved (TEPCO) did not publicly talked about what really happened inside the plant that left many questions unanswered. The assignment and the video provided an excellent opportunity for me to satisfy that curiosity. Perhaps the essense of the video is best encapsulated by Fukushim Daichi’s nuclear engineer â€Å"that they could not imagine that a nuclear plant would lose all its power† in the same manner that they did not expect that a nuclear power plant could be vulnerable to tsunami. But it did anyway and their options became restricted. The tsun ami that hit the Fukushima Daichi plant was twice high its tsunami walls and so it flooded the plant. In effect, it destroyed the generators that were located in the basement who were supposed to provide power to cool the nuclear reactor when the regular power shut down due to the earthquake. In sum, everything that happened in Fukushima that led to the disaster was unexpected; from the tsunami that got twice as high their protective walls (TEPCO was warned by government commissioned scientists in 2009 that their protective walls were inaduate from tsunami) to the breaking down of the generators that were supposed to cool down the reactor. In the end, they were left The account was dramatic and very engaging because the information that were presented were not from secondary sources. The people behind the documentary can be lauded because it was able to interview the people who manually vent out the radiation. It also included the Prime Minister who provided candid answers to the qu estions. Also, the documentary was able to present the ugly dilemma that the Prime Minister had to decide on, to give permission to release or vent radiation in the atmosphere. Everybody knew that the vent out has to be done to ease the pressure in the nuclear containment to avoid explosion that will have a far more damaging effect that could last up to decades. Only that the Prime Minister has to decide and even has to go to the plant himself to give the order when he suspected that the executives of TEPCO were hiding the truth from him. It is an ugly decision that he has to make but he has to because the safety, health and future of his country is at stake. Still, even when the nuclear pressure was released, plant 1 of the Nakaigichi plant still exploded which sent chills to everybody’s spine (plant 3 also exploded laer). The relief only came when the containment was still intact that the explosion was caused by a hydrogen leak and not from a nuclear meltdown. The drama and dilemma that the video has more than adequately presented led me to think about the option of using nuclear plant as a source of energy. It led me to think about many things that is connected not only with the plant, but also on the various sources of energy, on how can we limit our dependency to

Assignment#7 Case Study Example | Topics and Well Written Essays - 500 words

Assignment#7 - Case Study Example On the other hand, nations also owe a similar responsibility to their citizens and, in addition, they also have the onus to ensure their well being. In immigration cases, the judges consider a lot of aspects and prescribe â€Å"excessively high standard of proof† of persecution from the asylum seekers before deciding their cases (p.236). In this context, it becomes relevant that such immigrants often may not be in a position to fulfill the demands of the host nations. From the instances of the application of inconsistent regulations as well as the lack of â€Å"objective human rights assessments† while deciding immigration cases, it transpires that there is an element of bias prevailing among some of the judges (p.236). Due to their lack of adequate insight into the socio-political situations in the refugees’ homelands, these judges downplay their â€Å"likelihood of prosecution† (p.236). This may, perhaps, be the reason for the large volume of cases pending in various immigration courts. On the other hand, evidence also suggests to the pendency of a large number of social security adjudications in the country. On a surface level, since the government of a nation has an obligation to ensure the welfare of its citizens, it may appear that social security of own people deserves precedence over the rights of the people from other countries. However, this issue needs to be understood and explored on a deeper level. Asylum seekers are usually people who have no alternative other than seek refuge in an alien country because of turmoil and possible persecution in their nation of origin. In this regard, it needs to be appreciated that in normal circumstances, unless there is threat to a person’s value and belief systems, he or she may not want to abandon the homeland. Thus, it becomes evident that asylum seekers are leaving their countries due to the obvious threat to or violation of their human rights. On the other hand, the question of social security