Essay about Persuasion in 12 Angry Men - 984 Words

In his article, â€Å"The Necessary Art of Persuasion†, Jay Conger stated that persuasion is NOT about selling or convincing; rather, it is a learning and negotiating process. Good persuaders use and listen to ongoing and active discussions (or debates) to learn about their audience and include different opinions into a shared conclusion. In the movie â€Å"12 Angry Men†, juror number 8 (Henry Fonda) was not sure if evidence presented against a young defendant in court left reasonable doubt for a guilty conviction. The other jurors believed the presented facts and the defendant’s background warrants a guilty conviction. The movie showed how juror number 8 persuasively got the other jurors to review each fact logically, which led to an unanimous†¦show more content†¦It is critical to identify the tangible benefits and values that really matters to people being persuade. Effective persuaders consider what is important to an audience and lays his or he r position to match common ground with the audience. This is a give-and-take process. Effective persuaders also use testimonies, past and current research, etc and readjust their argument to make them appealing to their audience. Persuaders must know an audience well enough to know what will capture their immediate and continued attention. Juror number 8 was in a situation where there is no common ground between him and the other jurors. All are from diverse backgrounds and uncomfortably brought together to deliberate the facts in an open-and-shut murder trial. Juror number 8, wanting to â€Å"just talk†, kept reconsidering and adjusting his position with the other juror’s positions about the defendant until a common was reach in the deliberation. Again, this is a give-and-take process and is effective if properly done right. The third essential step is presenting evidence to an audience. Conger stated that evidence alone will not convince an audience to support a position or an idea. Evidence can appear too abstract and not entirely informative. Persuaders, Conger noted, use stories, metaphors, analogies, examples, etc and use vivid language skillfully to paint a compelling big picture of their point of view. This approach is far more effective than stating facts inShow MoreRelatedEssay about 12 Angry Men Persuasion Techniques1420 Words   |  6 Pagesand deduction); can also be the facts and statistics used to help support the argument. Juror 8: †¢ asked the jurors to discuss this for just an hour; won’t â€Å"send a boy off to die without talking about it first† †¢ made each small point of his persuasion very easy to accept and as logical as possible so none of the rest could easily object to it Juror 4: †¢ a stockbroker who refuses to budge until he is presented with sound reasons for changing his mind Ethos: Appeal based on the reputationRead MoreAnalysis Of 12 Angry Men And Groupthink1519 Words   |  7 Pages12 Angry Men and Groupthink The movie â€Å"12 Angry Men,† is one that begins with a judge talking about the circumstances that surround a murder trial where a judge sends the jury off to deliberate on their verdict. Throughout the movie the twelve men struggle between deciding if the defendant if guilty or not guilty for the crime of murdering his own father. If found guilty, the young boy will be sentenced to death. 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